Native Unity Mobile Application
A cross-platform mobile app built in Unity for iOS and Android, providing smooth 60fps 360° panning, VR cardboard split-screen mode, spatial audio, and interactive touch hotspots.
ImmerseReality
Dev House Australia developed ImmerseReality - an end-to-end white-label immersive experience platform featuring a high-performance Unity mobile app, an intuitive multi-tenant web management dashboard, and global Cloudflare/AWS media distribution.
- Unity
- VR/AR
- Immersive Technology
- Mobile App
- Cloud Platform
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About the client
ImmerseReality is a white-label, multi-tenant immersive customer experience platform. The system empowers brands, agencies, and enterprise partners across real estate, automotive, tourism, education, and events to launch fully branded VR and 360° ecosystems without developing proprietary technology.
ImmerseReality connects physical brand touchpoints - such as custom VR Cardboards and QR codes - with native mobile applications and real-time cloud management, turning simple giveaways into high-converting, repeatable customer engagement channels.
The challenge
ImmerseReality needed a cohesive, enterprise-grade architecture capable of delivering ultra-smooth 360° and VR experiences on mobile devices while giving tenants complete control over branding, content, and analytics from the web. Key technical hurdles included rendering complex spatial media with high frame rates on iOS and Android, handling massive 360° photo and video streaming globally without latency, and isolating multi-tenant data securely.
Furthermore, the platform required a dedicated QR campaign routing engine and a drag-and-drop web CMS so non-technical brand managers could upload 360° media, insert interactive hotspots, manage lead generation forms, and trigger targeted push notifications effortlessly.
The solution
Dev House Australia engineered ImmerseReality as a dual-engine ecosystem combining a native Unity mobile client with a cloud-native Node.js multi-tenant web dashboard:
Multi-Tenant Web Management Dashboard
A modern web portal built with Node.js enabling each tenant to customize app branding, manage content libraries, configure QR campaign destinations, and view real-time lead analytics.
Global CDN & Cloudflare Edge Acceleration
Low-latency edge caching and smart routing via Cloudflare, ensuring seamless delivery of heavy 360° panoramic media to users worldwide with sub-second load times.
Scalable AWS Media & API Pipeline
Cloud-native AWS infrastructure for automated asset compression, multi-resolution tiling, secure tenant data isolation, and elastic API scaling.
Physical-to-Digital QR & CRM Engine
Dynamic QR code management linking physical VR Cardboards directly into tenant-branded app experiences, capturing lead inquiries and triggering automated push re-engagement.
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Key features (scope of work)
Scope of Work: Unity Mobile App, Web Dashboard Development, Cloud Architecture, Multi-Tenant SaaS
Project Duration: 2024, Present
Process followed
- 01
Architecture & Multi-Tenant Planning
Defined the multi-tenant data boundary, Unity mobile rendering requirements, dynamic QR routing specifications, and Cloudflare CDN caching topology.
- 02
UI/UX & Mobile Experience Design
Crafted an intuitive web back-office interface for non-technical brand administrators alongside an immersive, distraction-free mobile spatial viewer for end users.
- 03
Unity Engine & Full-Stack Development
Developed the core Unity mobile client and backend Node.js microservices in agile sprints, integrating automated 360° media transcoding pipelines on AWS.
- 04
Edge Caching & Performance Optimization
Configured Cloudflare edge rules and media caching, validated 60fps rendering across various Android and iOS hardware, and executed rigorous penetration testing.
- 05
Deployment & Continuous Evolution
Rolled out the production platform with multi-tenant provisioning, automated app builds, and real-time analytics monitoring.
Team assigned
- Product Manager
- Unity Developers
- UI/UX Designers
- Frontend Developers
- Backend Developers
- DevOps & Cloud Engineers
- QA Testers
Outcome results
ImmerseReality has established a new benchmark for accessible, white-label immersive marketing. By combining physical VR Cardboard giveaways with a Unity mobile app and a central web CMS, brands can turn one-off events into continuous customer engagement channels. The AWS and Cloudflare media infrastructure delivers instantaneous 360° loading globally, driving superior user retention and higher lead conversion rates for enterprise tenants.
For more information about ImmerseReality, check out ImmerseReality's Official Website .
Book your project consultation today
Planning a white-label immersive platform, Unity mobile app, or multi-tenant dashboard? Book a call with Dev House Australia to align on architecture, timelines, and delivery.
